Case Studies

Do Blue-Light-Blocking Glasses Actually Do Anything?

This investigative piece into the benefits and drawbacks of blue-light-blocking glasses is an example of my ability to drive meaningful search traffic and convert those clicks to sales.

The phrase “blue light glasses” was the fourth-highest search keyword driving traffic to the site between April 1 and December 31, 2018, resulting in over 71K URL clicks via Google Search.

During that same time period, this story generated over $8K in revenue for the site, an especially impressive figure because the main product being sold was a $10 pair of blue-light blocking glasses.

Perhaps most notably, the term “blue light glasses” has continued to drive search traffic to the article nearly a year after initial publication; in January 2019 alone, the phrase led to over 7.8K URL clicks via Google Search.


The Most Effective Tick Repellents for Humans (and Dogs), According to Science

This expert-driven story, about the best tick repellents for humans (and dogs) highlights my ability to take timely news stories and turn them into monetizable, e-commerce stories.

This piece was a traffic and search success pegged to a news story, with over 114K unique visitors and a product CTR of 1.05% between May 1 and July 31, 2018.

It also led to some of the site’s top-selling products during that time period. The insect repellent spray I featured was the best-selling item on the Strategist in May 2018, and though that spray dropped to third place in June, the insect-repelling socks were a top seller that month. Between May 1 and July 31, 2018, this story generated over $11K in revenue.


Nothing’s Ever Gotten My Bathroom As Clean As This Power Drill Brush Has

This ode to a power-cleaning drill attachment is an example of how my writing converts to product clicks and sales.

In December 2018 alone, we sold 1,467 Drillbrushes on Amazon as a result of this piece.

It’s also an example of my ability to drive media interest in my work. I appeared on Jolie Kerr’s podcast Ask A Clean Person, hosted by Acast, to talk about the Drillbrush and other power-cleaning tools.